Employer branding isn’t about telling people you have a great culture—it’s about showing them
Employer branding isn’t about flashy corporate videos or perfectly curated content anymore. People trust people. Job seekers, customers, and even potential investors want to hear from real employees about what it’s actually like to work at a company. A LinkedIn post about career growth, a behind-the-scenes TikTok, or an Instagram story from a team event—these things do more for your brand than any corporate press release ever could.
The numbers back it up:
The takeaway? People want real, not rehearsed.
So, how do you encourage employees to share their experiences in a way that feels natural? Here’s what actually works:
The best content isn’t scripted—it’s real and in the moment. Think:
This kind of content works because it’s genuine, unpolished, and human—which is exactly what people relate to.
Employer branding isn’t about telling people you have a great culture—it’s about showing them. The best way to do that? Let your employees do the talking. When advocacy happens naturally, your brand feels more relatable, hiring gets easier, and your company stands out for the right reasons.
The bottom line: if your employees love where they work, let them share it. Because no marketing campaign beats real people saying, “Hey, this place is actually awesome.”