Build Culture in Public: Why Employer Branding Shouldn’t Be a Secret
The story candidates see online matters. From employee posts to leadership content, here’s why building in public is the smartest employer brand move you can make
Build Culture in Public: Why Employer Branding Shouldn’t Be a Secret
For a long time, employer brand lived in the background. Careers pages. Job posts. Maybe the onboarding doc if we were lucky. But let’s be real—if you're doing the work to build a great culture, why keep it under wraps?
Today’s talent wants to see the real thing. Not a tagline. Not a stock photo of a diverse team high-fiving. The actual vibe.
Why It Matters Right Now
People aren’t just reading your job descriptions. They’re checking your tagged posts, skimming Glassdoor, lurking on LinkedIn, and watching employee TikToks. If you’ve got a strong culture, but it’s nowhere to be seen publicly? That’s a missed opportunity.
And here’s the thing: your employer brand is already out there—whether you’re telling the story or not. So you might as well own it.
What It Looks Like to Build in Public
- Put Employees Front and Center
Let your people speak. Show career growth, team wins, behind-the-scenes stuff. It’s not fluff—it’s what builds trust.
- Let Leaders Be Real Online
Executives don’t need to go viral. But when leadership shows up authentically online—even just to share a lesson learned—it hits different.
- Celebrate Culture Loudly
New hire intros, shoutouts, internal wins, office playlists, volunteer days—these are culture moments. Let them live beyond Slack.
- Be Consistent, Not Polished
You don’t need a brand studio behind every post. Real > Perfect. The goal is to show progress, not produce a commercial.
Why It Works
Sharing your culture publicly builds trust. Candidates start to see the match between what you say and what you actually do. Employees feel proud to work there—and they’ll say so.
It’s also a retention play. People want to stay where they feel seen, valued, and part of something others would want to join.
Final Thought
Your culture’s already happening. So show it. Build it in public. Talk about it like it matters—because it does.
Let your people speak. Let your values show. That’s the kind of brand people want to work for.
