Microsoft's Recruitment Marketing Journey Through Storytelling

Helen Durkin, Head of Recruitment Marketing EMEA at Microsoft, walks through her surprising journey in evolving Microsoft's employer brand. Here are three key takeaways:

Starting Small with Big Impact:
Despite the perception of Microsoft as a resource-rich company, Helen Durkin began her journey as the sole recruitment marketing hire in EMEA with a limited budget. This underscores the importance of strategic decision-making and prioritization when building a plan to transform an employer brand, even in large organizations.

Leveraging Employee Stories:
Helen discovered that the most effective approach to building Microsoft's employer brand was to harness the power of employee stories. By focusing on authentic narratives from employees, she was able to create content that resonated with candidates, making the employer brand more relatable and trustworthy.

Utilizing the Right Tools:
To efficiently collect, edit, and distribute content, Helen identified CultureHQ as the ideal platform for her needs. This tool enabled her to scale content creation across Microsoft, ensuring it stayed on brand and could be easily shared across various channels like social media and landing pages. This strategic use of technology was crucial in bringing Microsoft's employer brand to life in a meaningful way.