How Synopsys Built an Award-Winning Employer Brand: A Blueprint for Year 1

Ed Nathanson, Head of Global Talent Brand at Synopsys, shares tactical strategies that he used to help build Synopsys' new award winning employer brand from scratch. Here are 3 key takeaways:

Starting from scratch
Learn how Ed Nathanson recently built a global employer brand at a 38-year-old tech company with over 20,000 employees.

Laying the foundation
Discover how internal audits, stakeholder engagement, and cross-functional relationships set the stage for his success.

Leveraging innovative tools
Understand the importance of being intentional in choosing the best tools to activate your brand globally.